The A to Z of Youth audiences – how UK’s music, media and entertainment industries are connecting through Music

We welcome you to join the The A to Z of Youth Audiences panel at UK house, hosted by BPI s CEO Dr Jo Twist, our panel features brand and youth specialist leaders from UK industry who will share how their work brings together Gen A and Gen Z to forge stronger ties and connection through music. Hear from our expert panelists from Universal Music UK, F1 VCARB Racing Bulls and Youth Music to discuss their work and also learn more about BPI s latest qualitative study on music connection with Gen A 7-14 year olds which follows up from last years Gen Z seeking community study.