SXSWLondon 2026
Monday 1 June·12:40 - 13:10· 30 min

Beyond the Logo: How Technology drives Competitive Advantage

Where
Truman Brewery · SXSW London Stage
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Formula 1 has become one of the world s most advanced high-performance environments, where data, AI and real-time decision making can directly influence results. Join Oracle Red Bull Racing and Oracle as they explore how technology is reshaping performance on and off the track and what businesses across every industry can learn from the sport s relentless pursuit of competitive advantage.
Categories
ConferencePanels & PresentationsPanel DiscussionFor TechiesFor MarketersFor FoundersFor DesignersFor LeadersTop Talent (App & Website Carousel/Featured)Sport
Why this matches your profile
  • For Designers track
  • For Techies track
  • AI x design intersection
  • AI
  • Founder content